marketing automation

Stop the Scatter: How to Fix the Marketing Gap That’s Costing You Trust

If you’ve ever sent a newsletter late or posted to social “when you had time,” you’ve experienced content scatter. And here’s the thing—your audience notices. Content scatter doesn’t always look dramatic. Sometimes it’s as simple as skipping your weekly post, delaying an email, or showing up inconsistently across platforms. But over time, those small gaps […]

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The AI Investment That Pays for Itself: Strategic AI vs. Commodity AI

Every week, I talk to business owners who are frustrated with their AI investment. They spent money on the latest tools, their team is creating content faster than ever, but their results haven’t improved. In some cases, they’ve gotten worse. The problem isn’t AI. The problem is how they’re thinking about AI. There are two

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