In many medium-sized businesses, marketing materials, brochures, newsletters, and event graphics often get passed off to multiple employees who are not professional designers. While this might seem like a cost-saving measure, it actually leads to wasted time, brand inconsistency, and a final product that doesn’t reflect the quality of the business.
The Reality: 20+ Staff Hours Lost Every Week
Think about this—how often does an employee with no formal design experience get tasked with putting together a flyer in Canva? What should be a simple task quickly turns into three hours of font-choosing chaos, a desperate Google search for ‘how to remove background in Canva,’ and an accidental deletion of the entire design just before hitting save.
Now, multiply that by multiple employees across different departments. Before you know it, your business is losing 20+ hours per week on design work that could have been handled professionally in a fraction of the time. That’s half a workweek of productivity gone, and let’s be honest—Jerry from accounting did not sign up for this.
The Branding Nightmare: Too Many Hands in the Pot
Another major issue with this DIY approach is brand inconsistency. When different people handle marketing materials, colors get altered, fonts are mismatched, and logos are stretched like a bad PowerPoint presentation from 2003. One day your company’s brand colors are navy and gold, and the next, thanks to an intern who loves lighter colors, your newsletter suddenly has an entirely new color scheme.
Over time, these small inconsistencies erode brand recognition and professionalism. Your audience begins to see conflicting versions of your brand, making it harder to build trust and credibility. And nothing undermines credibility faster than a sales brochure with mismatched fonts and a pixelated logo.
The Solution: A Marketing Retainer
A brand retainer contract with Flamingo Creative eliminates these challenges by offering consistent, high-quality branding and marketing support without the need for an in-house designer.
How a Retainer Saves Time & Money:
- Eliminates DIY Design Struggles – No more employees wasting hours on Canva while pretending to work on spreadsheets.
- Ensures Brand Integrity – All materials maintain the same high-end look and feel, no matter who requests them.
- Predictable Monthly Cost – No surprise fees or project-by-project invoices that make budgeting a nightmare.
- Faster Turnaround – Because professionals don’t need six hours to figure out how to align text properly.
- Scales With Your Business – As your company grows, your retainer can adjust to cover additional marketing needs.
Who Benefits from a Retainer?
- Businesses Without an In-House Marketing Team – Get expert-level branding without hiring full-time staff.
- Companies Struggling with Brand Consistency – Maintain a professional, unified look across all marketing channels.
- Organizations That Need Regular Marketing Materials – Newsletters, flyers, social media graphics, and event branding—all handled efficiently.
Invest in Your Brand’s Success
The reality is, marketing is an investment, not an expense. By outsourcing design work to professionals, you free up valuable staff time, maintain a cohesive brand identity, and present your business in the best possible light.
If your team is spending too much time on DIY design and too little time on their actual job responsibilities, it’s time for a change. Let Flamingo Creative take your branding to the next level with acustom retainer package tailored to your needs.
Let’s Talk! Contact us today to discuss how a marketing retainer can save you time and protect your brand.